About TruPeak

TruPeak delivers unbiased, third-party strategic guidance

- to founders, owners, and executive teams across the service industry

- including hospitality, wellness, retail services, franchises, and experience-based businesses.

We provide clarity, alignment, and confidence when navigating growth, change, and complexity.

“After more than three decades leading and scaling service-based brands, I’ve seen a pattern repeat itself: talented operators and owners navigating high-stakes decisions — without the clarity or strategic focus to move confidently forward. Growth outpacing direction. Potential held back by complexity.

I created TruPeak to change that.”

— Ralf Strub, Founder & Principal

Our Values

  1. Clarity over complexity

  2. Candid over convenient

  3. Strategy rooted in reality